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Free Trial Testimonials:

"Wow, the companies I’m spending money on don’t align with my clients at all!”

“Being able to find seasonal staffing needs is amazing. Those companies work really well for us”

“Immediately there is value to take away from, from this”

“If we look at even just cutting out those top ten bad-fit companies we’d see the efficiency right away”

"It's really cool that we've got pricing and that we can see the cultural indicators as well."

"Wow, the companies I’m spending money on don’t align with my clients at all!” “Being able to find seasonal staffing needs is amazing. Those companies work really well for us” “Immediately there is value to take away from, from this” “If we look at even just cutting out those top ten bad-fit companies we’d see the efficiency right away” "It's really cool that we've got pricing and that we can see the cultural indicators as well."

“This Audience Audit is a great tool”

“It's clearly a unique way of looking at Ideal customer profiling”

“Wow”

“So these massive companies are taking up all of our impressions basically. And it doesn’t look like any of them ever become leads…”

“That really makes it clear just how not geared towards B2B advertising platforms are, because we don't care about contacting 1200 people. We care about contacting one decision maker at 1200 companies.”

“This Audience Audit is a great tool” “It's clearly a unique way of looking at Ideal customer profiling” “Wow” “So these massive companies are taking up all of our impressions basically. And it doesn’t look like any of them ever become leads…” “That really makes it clear just how not geared towards B2B advertising platforms are, because we don't care about contacting 1200 people. We care about contacting one decision maker at 1200 companies.”

“Wow, these massive consultancies, I bet they’re just stealing our templates and guides and our knowledge…”

“When we target construction and manufacturing, they’re not on LinkedIn, there’s so much waste here”

"Perhaps where we're going wrong is getting people from PwC and whatever, downloading our assets, but then none of them are becoming a customer.”

"I can't believe I was spending $3M on the US Air Force!"

“Wow, these massive consultancies, I bet they’re just stealing our templates and guides and our knowledge…” “When we target construction and manufacturing, they’re not on LinkedIn, there’s so much waste here” "Perhaps where we're going wrong is getting people from PwC and whatever, downloading our assets, but then none of them are becoming a customer.” "I can't believe I was spending $3M on the US Air Force!"

You’re about to discover

The bad-fit accounts that are sucking up your ad spend

How much of your ad budget LinkedIn is wasting on bad-fit accounts

How much more money you’d make by targeting the good-fit companies instead

The best-fit accounts that you’re not reaching today

Free Trial Testimonials:

“I personally feel excited by this because we're getting it wrong and it's still our biggest revenue stream. So what if we got it right?”

“We've invested a lot in these kind of things before and it's not gone well. But this just sounds like kind of too exciting to ignore.”

“we've invested a lot in these kind of things before and it's not gone well. But this just sounds like kind of too exciting to ignore.”

“100%, this helps us identify clients in a way we can’t do today. Especially the, the SaaS model adoption and transparent pricing are two things that we we actively already do but can't do at scale.

“That's amazing that we can get that kind of information, website structure analysis to detect clear pricing information without user interaction"

“I personally feel excited by this because we're getting it wrong and it's still our biggest revenue stream. So what if we got it right?” “We've invested a lot in these kind of things before and it's not gone well. But this just sounds like kind of too exciting to ignore.” “we've invested a lot in these kind of things before and it's not gone well. But this just sounds like kind of too exciting to ignore.” “100%, this helps us identify clients in a way we can’t do today. Especially the, the SaaS model adoption and transparent pricing are two things that we we actively already do but can't do at scale. “That's amazing that we can get that kind of information, website structure analysis to detect clear pricing information without user interaction"

“I think it's I think it's very interesting"

“I especially like the contrast between where we're serving the majority of our impressions and the commonality between our clients.”

“This very much identifies with data the issues I know we've got with our top of funnel firmographic targeting”

“We do have like a very rudimentary way that we try and do that within Salesforce, but I don't think it's yeah, it's anywhere near as advanced as kind of, uh, what, what you guys are proposing.”

“I think kind of the data that's been presented and some of the areas that you're able to you've demonstrated you you'd be able to help us with, um, you know, it's certainly very, very promising.”

“I think it's I think it's very interesting" “I especially like the contrast between where we're serving the majority of our impressions and the commonality between our clients.” “This very much identifies with data the issues I know we've got with our top of funnel firmographic targeting” “We do have like a very rudimentary way that we try and do that within Salesforce, but I don't think it's yeah, it's anywhere near as advanced as kind of, uh, what, what you guys are proposing.” “I think kind of the data that's been presented and some of the areas that you're able to you've demonstrated you you'd be able to help us with, um, you know, it's certainly very, very promising.”

“If we've got such high amounts of ad spend going to accounts that don't meet the profile of clients, which I think we knew… I think you've demonstrated that you can massively help in that arena”

“Thank you for, uh, putting this together as well. It was really, really useful”

“Thank you for putting this together. It was really, really useful”

“So LinkedIn can just spend my budget on these nonsense companies, just because I clicked ‘audience expansion’, isn’t that a bit of a loophole for them?”

“80% of our budget is going against these rubbish companies? That’s quite a percentage”

“I personally am excited to use it. I want to use it”

“If we've got such high amounts of ad spend going to accounts that don't meet the profile of clients, which I think we knew… I think you've demonstrated that you can massively help in that arena” “Thank you for, uh, putting this together as well. It was really, really useful” “Thank you for putting this together. It was really, really useful” “So LinkedIn can just spend my budget on these nonsense companies, just because I clicked ‘audience expansion’, isn’t that a bit of a loophole for them?” “80% of our budget is going against these rubbish companies? That’s quite a percentage” “I personally am excited to use it. I want to use it”

“I think that's very much on point of ones that we want to stay away from and ones that we want to go to.”

“You know, I don't think we've ever necessarily tried to draw the, the kind of link between, you know, technology, other technology they're using outside of obvious tools or their website presence and stuff. But I don't, you know, I definitely think that's an interesting angle.”

“We can actually say, look, there's these businesses that are more likely to buy, I think that does really put us in a strong position.”

“I don't think we've really explored this before - trying to draw that correlation between how modernized people are with other tech and using other things that they do as a company and how that overlays with what we do”

“This is obviously really clever stuff”

“It's definitely going to be better than what we're doing at the moment”

“Straight away it logically makes sense. We're likely to be we've we're fishing in a in a better pond with the right size fish”

“I think that's very much on point of ones that we want to stay away from and ones that we want to go to.” “You know, I don't think we've ever necessarily tried to draw the, the kind of link between, you know, technology, other technology they're using outside of obvious tools or their website presence and stuff. But I don't, you know, I definitely think that's an interesting angle.” “We can actually say, look, there's these businesses that are more likely to buy, I think that does really put us in a strong position.” “I don't think we've really explored this before - trying to draw that correlation between how modernized people are with other tech and using other things that they do as a company and how that overlays with what we do” “This is obviously really clever stuff” “It's definitely going to be better than what we're doing at the moment” “Straight away it logically makes sense. We're likely to be we've we're fishing in a in a better pond with the right size fish”

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Natalie Hammond, Experian

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