The Role of People in B2B Digital Buyer Journeys

We know human engagements can be valuable in sales—especially if they’re timed to points at which vendors have an asymmetrical information advantage over buyers. 

But anything involving humans is expensive and difficult to scale. How can companies combine human and digital touchpoints at scale, without losing critical human connections? 

Join us to explore: 

– What it means to be ‘human’ in a sales interaction (hint: it may not require active engagement).

– The potential multisensory marketing experiences have in driving buyer engagement. 

– How companies can find the right balance between human and digital touchpoints in their campaigns.

These virtual round tables bring the community together so these people can share ideas and best practices. 

We never invite more than six participants so everyone can get the most from them. 

I would be honoured if you joined us! 

Tom