The ad platform built for B2B marketers

Easy process. Big results.

Find your true audience

Upload your current clients, detect your ICP and see every good-fit account.

Build your campaigns

Set your budget and targeting, upload your creative, and prepare for launch.

Reach your audience

Deliver media to buyers at ICP accounts across 1000’s of social sites and publishers.

Measure your success

Track prospects from impression to buy and get insights for your next campaign.

STEP 1

Find your true audience

Detect Your ICP With AI

Adzact’s AI trains itself on your client accounts (you don’t share any PII), finding net-new companies that are a good fit. Find out which signals best explain the DNA of your buyers.

See how we keep your data secure here

Reveal your true addressable market

Don’t waste ad spend on leads that won’t convert. With Adzact you’ll learn your real Total Addressable Market (TAM). Know each good-fit account across the world by name, have data-driven reasons why each one is a good-fit and how engaged they are today, so you have confidence they’ll convert once they go across to sales.

Load your TAM directly into LinkedIn, Meta, Google or your DSP, or start building campaigns directly in Adzact.

STEP 2

Build your campaigns

Manage your campaigns

Load Adzact audiences to your current ad platforms or upload creative, set budget, targeting and bidding method and run your campaigns all from within Adzact.

Segment your TAM

Segment your audience by company culture, technologies used, the location and the job titles of relevant decision-makers etc.

Fine-tuned messaging for greater engagement

Get more creative and delight your audience. Adzact groups target accounts by ‘Affinity’ - the type of content they’re likely to enjoy and engage with. Tailor your visuals and text to the culture of the target business.

STEP 3

Reach your audience

Reach your audience wherever their attention is

Don’t be restricted by Google or LinkedIn. Accurately target B2B decision-makers wherever they are, across 1000’s of platforms and publishers. Access inventory across all news & social platforms, plus TV, radio, DOOH, native, video and more.

140x more precision

We target your prospects with greater accuracy than any native ad platform, using 832 unique business signals.

LinkedIn’s ad platform uses only 6: Sector, HQ location, Revenue, Employee numbers and growth and company following.

Better targeting means 2-3x higher lead to sale conversion and ROAS.

6

  Linkedin profile signals

832

  Adzact profile signals

STEP 4

Measure your success

Clearly link impressions to revenue

Track ad spend, impressions, engagement and revenue by account, all the way through the funnel. Calculate your ‘Buy-Through Rate’ to measure and optimise your ads for closed won pipeline.

An Ad platform that cares about ROI not just clicks

All ad platforms, except Adzact, only care about maximising clicks. That’s how they get paid. We model for and track whether those clicks turn into revenue. And that’s what we care about.

Empower your sales team with pre-engaged leads

Empower your sales team with high-intent leads: good-fit accounts that are highly engaged with your ads and website, even if they haven’t yet converted. Adzact explains why they’re a good fit, and provides phone number, and engagement level.

Unlike most intent platforms, we split out engagement by job title, so the sales team know who to call.

Head-smackingly simple attribution

Ever served ads to an account for months, then they convert through organic search or sales get the credit for a ‘cold call’?

Correlate the impressions served to a company with their likelihood to become a customer, regardless of how they end up converting. Just connect Adzact to your CRM.

This makes it easier to see the value of every penny of your ad spend, not just the direct lead-gen campaigns.

Campaign Stories

Targeting the highest-spenders

Just Eat organised a food festival. They used Adzact to invite only those poised to do future business with Just Eat.

“We needed an audience of high-spending facility and office managers to attend our food festival. Adzact was the only platform with the targeting criteria to find them.”

- Shane Mansfield - Marketing Director: Just Eat for Business

Impressions 668,290 | Clicks 7,752 | CTR 1.16%

Higher conversion rate + sales value = 3x revenue / ad dollar

Lowering the cost of acquisition

Mintel, a market intelligence agency, aim to show how markets have become what they are and where they are likely to go. They contacted Adzact to understand their true TAM utilising our bespoke Fit AI models. Their goals were to increase lead quality and lower the cost per acquisition.

Impressions - 1.05M | Clicks - 5,750 | CPL - £61

2x lower cost per net-new customer.

Try Adzact for free

Register now and see who you’re actually advertising to, and if they fit with your ICP

Get the most from Adzact with the academy