Growth Intelligence ingests raw, unstructured data from millions of sources including text, imagery and code. Most of the data is just noise – it’s unorganized and useless to a human being because it’s hard to derive meaning from.
We apply artificial intelligence to organize and classify data into – highly unique and hard-to-replicate – signals. Whilst we have given the data meaning in the form of signals, it’s still not useful for marketers. There’s too much of it and it’s hard to know what’s predictive and what isn’t.