LinkedIn is the market-leader in B2B digital ads. 96% of B2B marketers use LinkedIn to distribute their content. 80% of B2B marketers invested in LinkedIn over all other platforms (LinkedIn Ads Blog, 2021).
But many marketers struggle to get cost-efficient results. It is common to hear marketers complain that LinkedIn is so much more expensive per click or per lead vs other channels.
Why is LinkedIn working for some and not for others? How can marketers get the most out of LinkedIn: Maximising Conversion Rates and Minimising Cost per Lead?
Join me to Explore:
– Uses: What are LinkedIn ads good for, and what marketing tasks will they fail at?
– Efficiency: If you get the right content in front of the right audience, LinkedIn will boost your ads making your cost per click cheaper than your competitors; this is on top of their better fundamental performance. So how do we achieve this?
These Virtual Round Table events bring our community together so these people can share ideas and best practices.
I would be honoured if you joined us!