Can AI Detect Greenwashing?

Businesses have the power to drive climate change mitigation and adaptation. Greenwashing threatens this progress by rewarding campaigns that offer little tangible impact on environmental outcomes—and now, we can use AI to identify these instances at scale. 

Join me to explore: 

– How Growth Intelligence data scientists used machine learning—including a cutting-edge language model called a Transformer—to detect and differentiate greenwashing projects vs genuine environmental action. 

– How this type of advanced segmentation can be used to solve broader sales, marketing, and operational challenges outside of the environmental realm.

These Virtual Round Table events bring our community together so these people can share ideas and best practices. 

I would be honoured if you joined us! 

Tom 

CEO-Founder