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What Is ABM-At-Scale?
Traditionally, ABM campaigns are broken into three tiers:
One-to-one: targeting between 1-5 accounts
One-to-few: targeting between 5-15 accounts
One-to-many: targeting 15-100+ accounts
In an ABM-at-Scale model, however, the ABM pyramid can be extended to include a fourth tier:
One in which more than 100,000+ accounts can be targeted at a time, in the same personalised manner as the three standard ABM tiers.
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