Are you looking for ways to tap into the cutting edge of B2B intent and understand who is in the market for your product today? 

We have been asking our community of B2B marketers about their biggest unmet needs, and Intent appears to be the most challenging one. 

A client brilliantly described it as a way of sensing body language from a distance. They name several tools and techniques to understand the buying journey and readiness to buy a product, such as nurture programs, built-in CRM tools, lead scoring, website traffic, etc. 

But most of the time, those touch points are often varied and not connected with a need to create a 360 view by connecting them all. The benefits of knowing customers that are engaging with us for a reason and not just randomly are endless. 

Allow the alignment of the right messaging, timing, and offer to that particular customer. However, that alignment not only doesn’t happen in the outbound strategy but also is hard to align sales and marketing in that knowledge transfer. 

We are excited to invite you to our event on Feb 1st, where we will explore Intent and discuss how best to use it to identify, target and reach out to potential customers. 

These Virtual Round Table events bring our community together so these people can share ideas and best practices. 

We would be honoured if you joined us!