Know which SMEs are open or closed. Today.
Restart customer acquisition with confidence. Trading AI predicts every businesses’ live trading status. Unlike traditional data providers, the AI monitors businesses’ trading activity in real-time using nuanced insights derived from open-source data.
B2B marketers are faced with the
prospect of life in an uncertain world
CRM data that was useful yesterday is now obsolete. It doesn’t reflect the impact Covid-19 has had on the market. And even after the lockdown ends, it will be difficult to know at scale, which businesses remain closed or won’t reopen at all.
If you approach a business that has stopped trading it will:
- DAMAGE YOUR BRAND
- WASTE TIME, MONEY AND IMPACT STAFF MORALE
- CREATE POOR-QUALITY CUSTOMERS
Yet, there are many businesses
that want to hear from you
Lack of visibility on trading activity has halted customer acquisition. But businesses that continue to trade are actively trying to switch providers or need to purchase products or services.
Knowing at scale whether SMEs are trading or not is difficult
In an ideal world, marketers would be able to focus on active businesses that require their products or services the most. To do that, a clear view of who is trading and who isn’t across the entire economy is needed.
And traditional data doesn’t help
Most businesses will not immediately declare bankruptcies if they are pausing trade or have furloughed their staff. In cases where they have stopped trading, it will take months before it’s reflected in official filings such as Companies House. And many more months before such information reaches traditional business data sources due to lag in data refresh cycles.
Introducing Trading AI
Growth Intelligence monitors every businesses’ trading activity in real-time using nuanced insights derived from open-source data such as:
- Self-reported trading statuses (e.g. via website & social media)
- C-19 response statements
- Off-line to on-line business model changes
- Sophistication of e-commerce offering
- Online payment methods
By combining these insights with your CRM data, the Trading AI surfaces businesses that are trading whilst also flagging those that aren’t. It enables marketers to safely resume acquisition marketing activity without reputational and financial risks.
Growth Intelligence is like a secret weapon. It gives us an edge to target companies in a way that we weren’t able before.Harry Mole, Director of Marketing AMEX UK
INCREASE IN OUTBOUND SALES SUCCESS
REDUCTION IN COST OF ACQUISITION
MORE REVENUE PER CAMPAIGN