THE B2B MARKETER’S
GUIDE TO TARGETING
How to find the right companies and engage the right people.
Every CMO knows what their best customers look like. The question is, how do you find lots of new prospects that look just like them?
This process necessarily involves some sort of search. But what are you searching for? At the most basic level, you’re searching for companies first and once you’ve found them, you need to know which roles to target within those companies. The two halves of this ebook tackle each of these searches in turn.