Predictive marketing. It’s a subject you’ve probably heard a lot about over the last few months – particularly from the team here at GrowthIntel.
It’s rapidly growing into an industry that’s set to be worth more than five billion dollars by 2018, yet there’s still a great deal of confusion about what predictive marketing actually is […]Read More
The 2016 budget retrospectively taxed company car drivers to the tune of £627 each, through the combined effect of 1) U-turning on a promise (O-turn?) to scrap the 3% surcharge on diesel and 2) moving the car tax bandings. The Chancellor pulled those levers in the hope that it would increase the take-up of electric cars (as well as boost the exchequer’s coffers), but the industry was way ahead of him […]Read More
The man with the data-driven plan and all round captain of our ship Tom Gatten recently took to the digital airwaves as part of Steve Chenoweth of SQmedia’s regular podcast, The Predictive Marketer. They discussed, among other things: Our unique application of ‘Full-Stack Data Science’ How one of our clients doubled their average deal size in the UK […]Read More
Welcome to the first of a regular series of posts from the technical team at Growth Intelligence. We have called this blog ‘A View from Inside the Demand Sphere’ and in it we are going to explore a range of technical issues, across both Data Science and engineering, to give a bit of insight into […]Read More