SEVEN REASONS TO CHOOSE OUTBOUND MARKETING OVER INBOUND

Inbound marketing is an area of B2B marketing that technology vendors have been pushing relentlessly over the past few years in an aim to win the budgets of the CMO. But just because prospects can now search the internet for answers without contacting a sales rep (with research from various places showing that most of the […]Read More

FIVE QUESTIONS YOU MUST ASK BEFORE HIRING A B2B TELEMARKETING AGENCY

The global telemarketing industry is worth more than £10 billion each year. Its reputation notwithstanding, the phone unquestionably remains a key tool in the outbound marketing arsenal. As a result, many B2B companies look to deploy telemarketing as part of a sales campaign and often choose to outsource the work. With this in mind, here are […]Read More