KNOW YOUR DECISION TREES FROM YOUR RANDOM FORESTS
Following our CEO Tom’s extremely well-received talk on machine learning at B2B Ignite, we decided to turn the content into a free ebook – ‘The Rise of Machine Learning’ […]Read More
THE RISE OF MACHINE LEARNING
GrowthIntel’s Tom Gatten recently spoke about the rise of AI and machine learning at Ignite 2017, the UK’s premier B2B marketing event […]Read More
GROWTHINTEL DOUBLES TELEMARKETING CONVERSION RATE IN HEAD-TO-HEAD PILOT
Vitality sells health and life insurance plans to businesses and consumers. It’s the first insurance company to reward people for healthy living […]Read More
HOW ONE COMPANY USED MACHINE LEARNING TO IDENTIFY 250,000 NEW PROSPECTS
Citation Professional Solutions are one of the UK and Ireland’s largest providers of HR, employment law and ISO services. They employ 55 business development consultants, who are tasked with setting appointments for their sales team over the phone […]Read More
CURE YOUR DATA HANGOVER
The system for classifying UK companies – SIC codes – has been in existence since the late 1940s. It’s the same age as the President of the United States and as outdated as most of his opinions […]Read More
YOUR NEW MARKETING TOOLKIT
‘Content is King’ was an oft-repeated marketing mantra a few years ago, and – to a certain extent – it’s still true […]Read More
THE DATA REVOLUTION
TechCrunch recently published some research on ‘The Data Revolution’ that attempts to understand the ‘datafication’ of Europe’s economy. The research, conducted by European Tech VC Serena Capital, involved the analysis of 3,000 funding rounds from tech companies in the EU over the past two years. From this data, they identified 130 ‘European Data Champions’, including GrowthIntel […]Read More