Growth Intelligence’s Tom Gatten recently spoke about the rise of AI and machine learning at Ignite 2017, the UK’s premier B2B marketing event.
In just half an hour, Tom explained the basics of machine learning, its growing importance in B2B marketing and how it can be used to discover the businesses most likely to buy from you.
If you missed it, check out this (rather shaky) periscope recording. It won’t turn you into an instant data scientist, but it will kick-start your understanding of what will become a crucial discipline for tomorrow’s marketing leaders.
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