RESOURCES


RESEARCH, TRENDS & BEST PRACTICE




The latest outbound marketing trends and technologies.

CASE STUDIES



2x

increase in revenue
per campaign




3x

increase in
sales opportunities




24%

reduction in cost
per appointment


EBOOKS & REPORTS


THE 4 TELEMARKETING DECISIONS YOU NEED TO DEFEND TO YOUR CMO

Discover what the toughest telemarketing challenges are and how the experts have solved them.


THE RISE OF
MACHINE LEARNING

Know your decision trees from your random forests with this crash course in AI and machine learning for B2B marketers.


A BUYER’S GUIDE TO PREDICTIVE MARKETING SOFTWARE

Predictive marketing demystified! Clear up the confusion and learn how to decide which type of predictive solution is right for your business.


CHEAT AT
BATTLESHIPS

Discover how to market with military precision.


THE B2B MARKETER’S GUIDE TO TARGETING

How to find the right people at the right companies and engage them in a meaningful way – in partnership with Inbox Insight.



THE BIGGEST PROBLEM
WITH OUTBOUND MARKETING

Why the old methods of generating new business are wasting your time, what’s causing the problem, and how to solve it.


YOUR 20TH CENTURY
DATA HANGOVER

Your leads aren’t converting often enough. Why is this, and what can you do about it?


YOU HAD ME AT
“HELLO”

The lack of accurate, up-to-date info about the companies in an economy is a huge problem. Discover how to solve it.



MARKETING BEYOND
THE SALES FUNNEL

Learn how new technology is changing the B2B targeting landscape.


HIDING IN
PLAIN SIGHT

The quirky but materially important ways in which we listen to your prospects and interpret their buying signals.




FROM THE BLOG

GROWTH INTELLIGENCE RAISES £1.7M TO EMPOWER BUSINESS TRADE

Growth Intelligence has raised £1.7m to help marketers and sales leaders drive faster growth with AI. Founded in 2013, Growth Intelligence helps high profile brands, including American Express, FedEx, Western Union, iZettle and Vitality Health, target their direct marketing activity to businesses that are most likely to buy. Read More

HOW TO IDENTIFY YOUR BEST PROSPECTS

Imagine if your telemarketing agents knew there was a statistical likelihood that the companies they were about to call had a genuine requirement for what they were selling.Read More