Account Based Marketing is hailed by many as the future of B2B outbound marketing.

And if you want to target a small set of enterprise companies, ABM is undoubtedly the way forward.

But if you want to sell to a large group of SMEs, you’re out of luck – ABM doesn’t scale. It’s uneconomical to thoroughly research and craft highly personalised content for every single company.

So how can you combine the ‘spearfishing’, conversion-optimising specificity of ABM with with the scale demands of SME marketing?

Our ebook, ‘Start Marketing with Military Precision’ explains how you can:

• Discover you true addressable market;
• Use machine learning algorithms to filter out the noise; and
• Harness the network effect of the world’s B2B marketers

Stop playing battleships with your budget and start marketing with military precision.