Account Based Marketing is hailed by many as the future of B2B outbound marketing.
And if you want to target a small set of enterprise companies, ABM is undoubtedly the way forward.
But if you want to sell to a large group of SMEs, you’re out of luck – ABM doesn’t scale. It’s uneconomical to thoroughly research and craft highly personalised content for every single company.
So how can you combine the ‘spearfishing’, conversion-optimising specificity of ABM with with the scale demands of SME marketing?
Our ebook, ‘Start Marketing with Military Precision’ explains how you can:
- Discover you true addressable market;
- Use machine learning algorithms to filter out the noise; and
- Harness the network effect of the world’s B2B marketers
Stop playing battleships with your budget and start marketing with military precision.