WHY GROWTH INTELLIGENCE’S PRICING IS AN INVERSION OF TRADITIONAL ECONOMICS

At Growth Intelligence, the better our service is, the less of it we provide to our clients and the more our clients are pleased. This is very unusual. In the classical economics of supply and demand curves, volume scales with value. If you want more potatoes, you’ll be able to feed yourself for longer but […]Read More

FROM PANDAS TO SPARK

Recently I had the opportunity to use Apache Spark as an ETL tool for a project I am working on here at Growth Intelligence. It was the first time I was working in a cluster computing framework. The experience was a good although slightly challenging one. A cluster computing framework, also called distributed or parallel […]Read More

KNOWING ME, KNOWING UI

Before joining Growth Intelligence as their Product Manager, I did some research in the MarTech field and on the product. On arrival, I had two clear goals for my early days in the company. Goal 1 – Marvel at the view from our 42nd-floor office This one was reasonably easy to achieve. Goal 2 – […]Read More

SEVEN REASONS TO CHOOSE OUTBOUND MARKETING OVER INBOUND

Inbound marketing is an area of B2B marketing that technology vendors have been pushing relentlessly over the past few years in an aim to win the budgets of the CMO. But just because prospects can now search the internet for answers without contacting a sales rep (with research from various places showing that most of the […]Read More

FOUR EASY WAYS TO IMPROVE YOUR MARKETING AUTOMATION RESULTS

Marketing automation platforms can be highly effective if used correctly. Here are four easy ways to make sure you’re doing just that. Make sure you’re capturing the right information on forms Websites running marketing automation tools will typically have some kind of lead capture form on their site. The more advanced operations will have some […]Read More

FIVE QUESTIONS YOU MUST ASK BEFORE HIRING A B2B TELEMARKETING AGENCY

The global telemarketing industry is worth more than £10 billion each year. Its reputation notwithstanding, the phone unquestionably remains a key tool in the outbound marketing arsenal. As a result, many B2B companies look to deploy telemarketing as part of a sales campaign and often choose to outsource the work. With this in mind, here are […]Read More

UK GENERAL ELECTION 2015: WHAT DOES IT MEAN FOR INTERNATIONAL LOGISTICS?

The UK is all set to vote on 7th May 2015. Over the past few weeks, both the Conservatives and the Labour parties have made some big promises to woo the electorate. The majority of these promises have been around the topics of income tax, immigration policies, usage of benefits, strengthening the NHS and membership […]Read More

A VIEW FROM INSIDE THE DEMAND SPHERE: AGILE DATA SCIENCE

For third post in our View from Inside the Demand Sphere series I thought we would step away from the nitty gritty technical issues a bit and take a look at what appears to be an open question across the data science community: what is the best way to manage a data science team?  There […]Read More