The UK is all set to vote on 7th May 2015. Over the past few weeks, both the Conservatives and the Labour parties have made some big promises to woo the electorate. The majority of these promises have been around the topics of income tax, immigration policies, usage of benefits, strengthening the NHS and membership […]Read More
THE GROWTH BLOG
NEWS AND VIEWS ON PREDICTIVE MARKETING
Our thoughts on predictive marketing and other technologies for outbound marketers.
RECENT BLOG POSTS
WHAT ARE THE BEST TOOLS FOR GENERATING HIGH QUALITY B2B SALES LEADS? AN ANSWER TO THE QUORA QUESTION
Depending on the size of your target market you need to take a high-volume, low-touch, or a low-volume, low-touch approach. If you’re aiming at the enterprise space, say your target market is fewer than 10K businesses, then you don’t need lead prioritisation tools because you already know who your potential purchasers are at the company […]Read More
A VIEW FROM INSIDE THE DEMAND SPHERE: AGILE DATA SCIENCE
For third post in our View from Inside the Demand Sphere series I thought we would step away from the nitty gritty technical issues a bit and take a look at what appears to be an open question across the data science community: what is the best way to manage a data science team? There […]Read More
A VIEW FROM INSIDE THE DEMAND SPHERE: EXPLORATORY DATA ANALYSIS IN PANDAS WITH MASKS
Often at GrowthIntel when we receive a list of prospects from a new client the first thing we do, once it has been matched against our datasets, is some exploratory data analysis. We’ve found that iPython Notebook (or rather Jupyter Notebook) combined with pandas and Matplotlib is an excellent combination which allows us to slice, […]Read More
A VIEW FROM INSIDE THE DEMAND SPHERE: BUILDING PREDICTIVE MODELS WITH ELASTICSEARCH
Welcome to the first of a regular series of posts from the technical team at GrowthIntel. We have called this blog ‘A View from Inside the Demand Sphere’ and in it we are going to explore a range of technical issues, across both Data Science and engineering, to give a bit of insight into how […]Read More