Growth Intelligence, a UK-based AI technology company, has been busy perfecting a platform designed to offer B2B enterprises a real shot at connecting with customers in a genuinely personalised way. For a long time, this kind of access to customers was solely the preserve of B2C marketing (no doubt thanks to the explosion of social […]Read More
THE GROWTH BLOG
NEWS AND VIEWS ON PREDICTIVE MARKETING
Our thoughts on predictive marketing and other technologies for outbound marketers.
RECENT BLOG POSTS
GROWTH INTELLIGENCE RAISES £1.7M TO EMPOWER BUSINESS TRADE
Growth Intelligence has raised £1.7m to help marketers and sales leaders drive faster growth with AI. Founded in 2013, Growth Intelligence helps high profile brands, including American Express, FedEx, Western Union, iZettle and Vitality Health, target their direct marketing activity to businesses that are most likely to buy. Read More
THE 4 DECISIONS EVERY TELEMARKETING LEADER MUST BE ABLE TO DEFEND TO THEIR CMO.
We spoke with some of the UK’s most successful B2Bs to find out what the toughest telemarketing challenges are and how they have solved them.
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HOW TO IDENTIFY YOUR BEST PROSPECTS
Imagine if your telemarketing agents knew there was a statistical likelihood that the companies they were about to call had a genuine requirement for what they were selling.Read More
KNOW YOUR DECISION TREES FROM YOUR RANDOM FORESTS
Following our CEO Tom’s extremely well-received talk on machine learning at B2B Ignite, we decided to turn the content into a free ebook – ‘The Rise of Machine Learning’ […]Read More