THE 4 DECISIONS EVERY TELEMARKETING LEADER MUST BE ABLE TO DEFEND TO THEIR CMO.
We spoke with some of the UK’s most successful B2Bs to find out what the toughest telemarketing challenges are and how they have solved them.
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THE GROWTH BLOG
NEWS AND VIEWS ON PREDICTIVE MARKETING
Our thoughts on predictive marketing and other technologies for outbound marketers.
RECENT BLOG POSTS
HOW TO IDENTIFY YOUR BEST PROSPECTS
Imagine if your telemarketing agents knew there was a statistical likelihood that the companies they were about to call had a genuine requirement for what they were selling.Read More
KNOW YOUR DECISION TREES FROM YOUR RANDOM FORESTS
Following our CEO Tom’s extremely well-received talk on machine learning at B2B Ignite, we decided to turn the content into a free ebook – ‘The Rise of Machine Learning’ […]Read More
THE RISE OF MACHINE LEARNING
GrowthIntel’s Tom Gatten recently spoke about the rise of AI and machine learning at Ignite 2017, the UK’s premier B2B marketing event […]Read More
STORYTELLING, CREATIVITY AND CULTURAL CHANGE
What’s the secret to mind-blowing storytelling, a creative thinking process that leads to fresh ideas, and a marketing culture that can embrace transformational change? […]Read More