What challenges keep telemarketing leaders awake at night?
From motivating your staff to maintaining a positive relationship between sales and marketing – the list is plentiful.
We spoke with some of the UK’s most successful B2Bs to find out what the toughest telemarketing challenges are and how they have solved them.
The resulting insight provides an inside view on how:
– Vitality Health Insurance decided to bring telemarketing back in-house;
– Groupon and Fuel Card Services have boosted staff morale with shorter working hours and guitar lessons;
– American Express have ditched sales and marketing plans in favour of a joint acquisition plan.
Download our free guide to help you defend your decisions when the C-suite comes calling.
This article was originally published in the ebook ‘The 4 Decisions Every Telemarketing Manager Must Be Able To Defend To Their CMO‘.